Core indicators

Identification events

Identification events represent the number of identification events formed within the current application, Region, and time range.

The overview usually counts events by a unique event identifier. Use request_id as the deduplication key. When an identification request has a Request ID, the event count represents successfully formed identification records.

The number of events can help you understand:

• How many identification requests are generated by the current business.
• Which time periods have higher request volume.
• Whether there is abnormal traffic growth in the application or endpoints.

The number of events does not equal the number of page visits, number of accounts, or number of devices. The same device can generate multiple events, and the same account may also generate events on multiple devices.

Unique Visitor

Unique visitors represent the number of deduplicated devices within the current application and time range. Use device_id as the deduplication key.

Example:

Event 1: device_id=dev_A
Event 2: device_id=dev_A
Event 3: device_id=dev_B

Identification events = 3
Unique visitors = 2

Unique visitors are device-dimensional statistics and are not equivalent to the number of real users. One user may use multiple devices, and one device may be used by multiple people.

Risk events

Risk events represent the number of identified events that hit one or more risk signals within the current query range.

It is recommended to deduplicate by events instead of counting by the number of signals. For example:

Event 1: EMULATOR and IP_PROXY detected
Event 2: EMULATOR detected
Event 3: No signals detected

Risk events = 2
Risk signal detections = 3

Therefore, the number of risk events is usually less than or equal to the number of all identified events. A risk event can hit multiple risk signals at the same time.

A risk event only represents the detection of a signal and is not directly equivalent to a fraud event. Please formulate handling measures based on event details, visitor history, and business behavior.

Other indicators

The overview page may also provide the following metrics:

• Event/Visitor Ratio: Number of identified events divided by number of unique visitors.
• Number of events on each platform: Aggregated by Web, iOS, and Android endpoints.
• Number of events for each application: Comparison by application or endpoints.
• Popular sources, browsers or countries: Ranking by event dimension.
• Number of risk signal triggers: Counted separately by signal. One event may contribute multiple signal hits.

A definition and time frame description should be provided next to each metric. If there are differences in indicator names or calculation methods on different pages, the instructions and data dictionary on the page should prevail.